The word “literally” is usually misused, so when I say that browsing is “literally” an addiction, I have to clarify that I mean “literally” as in “not figuratively.” As in, loading blog after blog for hours on end in search of a little item of interest that will provide a jolt of — dopamine? Okay, dopamine.
Mammals stimulating the lateral hypothalamus seem to be caught in a loop, Panksepp writes, “where each stimulation evoked a reinvigorated search strategy” It is an emotional state Panksepp tried many names for: curiosity, interest, foraging, anticipation, craving, expectancy. He finally settled on seeking. […]
For humans, this desire to search is not just about fulfilling our physical needs. Panksepp says that humans can get just as excited about abstract rewards as tangible ones. He says that when we get thrilled about the world of ideas, about making intellectual connections, about divining meaning, it is the seeking circuits that are firing.
The juice that fuels the seeking system is the neurotransmitter dopamine. The dopamine circuits “promote states of eagerness and directed purpose,” Panksepp writes. It’s a state humans love to be in. So good does it feel that we seek out activities, or substances, that keep this system aroused—cocaine and amphetamines, drugs of stimulation, are particularly effective at stirring it.
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