Twitter shitters
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products….
The retort, from those who engage in marketing, might be that they do make awesome stuff, but getting the word out is an enormous hurdle — thus justifying marketing as a chief expense (or even, in the case of the megabrands, primary product).
Thinking about this reminded me of the year leading up to the launch of the iPhone, where the “cellphone establishment” (Motorola, Palm, Nokia) all insisted that their products were already great and Apple would crash and burn in the marketplace. I’m sure everyone thinks their product is just freakin’ awesome, just like everyone’s child is beautiful and of above-average intelligence.
